Launch Day October 9th was the official day when WestGen unveiled its new brand, and it did so with a bang. The morning was abuzz with staff putting up decorations, tents, tables and chairs at the Milner office, making sure that everything was ready for our big event. The launch party began with CEO, Chris [...]
Welcome to the New WestGen! There’s always a danger in the face of rapid change for a company to lose its way, for its customers to become confused. Over the past several years there have certainly been a number of major changes take place in both the genetics industry and at WestGen. That’s why the [...]
After a great deal of consultation with industry partners, the Canadian Dairy Network (CDN) will be launching a second national genetic selection index in August 2015. This new profit-based index has been appropriately named Pro$ (pronounced Pro Dollars). The underlying data for the Pro$ formula utilizes milk-recordings to generate its cow profitability calculations, and the alternative genetic rating system that [...]